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The Diamond in the Rough

The Diamond in the Rough We hear all the time about this person or that person is a diamond in the rough. We can also apply the Diamond in the Rough to referral marketing concepts of a good quality referral. We always say that the best way to create a relationship is to pass a […]

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Constant Continuous Predicable Referrals

Constant Continuous Predicable Referrals What is the value of referral marketing? Would you rather create one client via the “Old Fashioned” cold calling or several clients with less effort through your referral power team? Did you know that it takes the same effort to make one sale as it does to create several new clients […]

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So you want to have 100% Referrals

So you want to have 100% Referrals   You are at a Networking event and you start a conversation with a mature gentleman who looks very successful. You ask him how he gets all of his clients. He says I only work on referrals. You think that would be the ultimate quest. It would be […]

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Flip The Funnel

Flip the Funnel “Ok you say I get it, I need to have my target market funneled down so that I can communicate a good referral for me to my referral sources”. In referral marketing it is very important to be specific (which creates a funneling effect) to be able to receive referrals from your […]

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